Business Overview
Starbucks Corporation is the world's premier roaster, marketer, and retailer of specialty coffee, operating in 89 markets. Founded in 1985, it trades on Nasdaq under "SBUX." The company sells handcrafted coffee, tea, beverages, and food through company-operated stores, and distributes packaged products globally via licensed stores, grocery/foodservice through the Global Coffee Alliance with Nestlé. Key brands include Starbucks Coffee, Teavana, Ethos, and Starbucks Reserve.
Strategic Context: "Back to Starbucks"
In Q4 FY2024, new CEO Brian Niccol (joined September 2024, formerly of Chipotle) launched the "Back to Starbucks" strategy aimed at returning the company to growth by enhancing the customer experience, supporting baristas ("green apron partners"), reestablishing the community coffeehouse identity, and improving the brand through product innovation, marketing, and digital experience. In Q4 FY2025, the company initiated a restructuring involving coffeehouse closures and support organization transformation as part of this reset.
Operating Segments (FY2025 Revenue...
AI-generated summary of Item 1 (Business) from the 10-K filed Nov 14, 2025 — View filing on SEC.gov. May contain errors — refer to the filing for authoritative information.
Across SEC filings
Institutional holders · 13F
Q2 2026| Largest holders | Reported value |
|---|---|
| Capital Research Global Investors | $11.2B |
| Capital World Investors | $9.3B |
| BlackRock Inc | $8.5B |
| VANGUARD CAPITAL MANAGEMENT LLC | $7.6B |
| STATE STREET CORPORATION | $5.0B |
Annual results · 10-K
Fiscal 2025- Revenue
- $37.2B
- Net income
- $1.9B
As reported in the fiscal 2025 annual report.
Funds & ETFs · N-PORT
920 funds| Fund | Value | % of fund |
|---|---|---|
| VANGUARD TOTAL STOCK MARKET INDEX FUND VTI | $3.7B | 0.16% |
| American Mutual Fund | $3.0B | 2.58% |
| VANGUARD 500 INDEX FUND VOO | $3.0B | 0.18% |
| Investment Co of America | $2.7B | 1.45% |
| American Balanced Fund | $2.6B | 0.9% |
| Invesco QQQ Trust, Series 1 | $2.5B | 0.5% |
| American Funds Fundamental Investors | $1.8B | 0.99% |
| Growth Fund of America | $1.6B | 0.46% |
| iShares Core S&P 500 ETF IVV | $1.6B | 0.18% |
| Washington Mutual Investors Fund | $1.6B | 0.73% |
920 funds reported holding $51.2B in total on their latest public Form N-PORT reports, the most recent dated September 2026. Security record
Insider trades · Form 4
Latest filings
- Brady Brewer 2026-10-22 Sell
- Brady Brewer 2026-10-07 Sell
- Sara Kelly 2026-09-17 -
- Brian R Niccol 2026-09-10 -
- Brady Brewer 2026-09-09 Sell
5%+ holders · 13D/G
3 filers| Filer | % of class | Filed |
|---|---|---|
| Capital World Investors 13G | 8.2% | 2026-08-12 |
| Capital Research Global Investors 13G | 9.0% | 2026-05-14 |
| VANGUARD CAPITAL MANAGEMENT LLC 13G | 7.5% | 2026-04-30 |
Latest Schedule 13D or 13G from each filer; stakes a filer has reported closed are left out.
Federal lobbying · LD-2
Securities
| CUSIP | Security | Type |
|---|---|---|
| 855244109 | SBUX STARBUCKS CORP | Common stock |