Business Summary
Primerica, Inc. (NYSE: PRI) is a leading provider of financial protection and savings products exclusively targeting middle-income households ($30,000–$130,000 annual income) in the United States and Canada. The company operates a multilevel independent sales force of over 151,000 licensed representatives who distribute term life insurance (underwritten directly) and third-party investment and savings products to clients primarily through face-to-face and remote interactions. As of December 31, 2025, Primerica insured over 5.5 million lives and held approximately 3.1 million client investment accounts.
Products & Services
Term Life Insurance (primary underwritten product) - PowerTerm: rapid-issue term life insurance up to $300,000 face amount, underwritten via real-time data and application technology - PrecisionTerm: traditionally underwritten term life, face amounts above $150,000 - Coverage periods of 10–35 years; average in-force face amount of ~$252,900 (2025) - ~3.0 million policies in force; $967.6 billion total face amount in force (Dec 31, 2025)...
AI-generated summary of Item 1 (Business) from the 10-K filed Feb 27, 2026 — View filing on SEC.gov. May contain errors — refer to the filing for authoritative information.
Across SEC filings
Institutional holders · 13F
Q2 2026| Largest holders | Reported value |
|---|---|
| BlackRock Inc | $848.2M |
| FMR LLC | $802.2M |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | $786.8M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | $521.9M |
| VANGUARD CAPITAL MANAGEMENT LLC | $402.1M |
Annual results · 10-K
Fiscal 2025- Revenue
- $3.3B
- Net income
- $751.2M
As reported in the fiscal 2025 annual report.
Funds & ETFs · N-PORT
Securities
| CUSIP | Security | Type |
|---|---|---|
| 74164M108 | PRI PRIMERICA INC | Common stock |
Insider trades · Form 4
Latest filings
- Glenn J. Williams 2026-09-16 Gift/Other
- Barbara A. Yastine 2026-09-14 Award
- Donald R. Williams 2026-09-14 Award
- Cynthia N Day 2026-09-14 Award
- Amber Lynne Cottle 2026-09-14 Award
5%+ holders · 13D/G
3 filers| Filer | % of class | Filed |
|---|---|---|
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 13G | 8.9% | 2026-08-13 |
| VANGUARD CAPITAL MANAGEMENT LLC 13G | 5.3% | 2026-04-30 |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G | 5.8% | 2026-04-29 |
Latest Schedule 13D or 13G from each filer; stakes a filer has reported closed are left out.