Business Summary
Pinterest is an AI-powered visual search and discovery platform serving 619 million monthly active users globally, operating at the intersection of search, social media, and commerce. The platform enables users to find inspiration, curate ideas, and take action — including shopping — through a proprietary "Taste Graph" and AI-driven recommendation systems. Pinterest monetizes this high-intent user activity primarily through digital advertising across the full marketing funnel.
Products & Services
- Visual search and discovery platform accessible via mobile app and web
- Core surfaces: Home Feed (personalized discovery), Search Page (visual/keyword search), Related Pins (visual similarity recommendations), Boards (content curation/organization), Collages
- Content formats: images, videos, collages, shoppable product Pins from brand/retailer catalog uploads
- Ad formats: Standard, Video, Shopping, Carousel, Collection, Interactive, Premier Spotlight, Idea ads
- Campaign management via Ads Manager and Pinterest API; AI-powered Pinterest Performance+ for automated targeting, bidding, and creative optimization...
AI-generated summary of Item 1 (Business) from the 10-K filed Feb 12, 2026 — View filing on SEC.gov. May contain errors — refer to the filing for authoritative information.
Across SEC filings
Institutional holders · 13F
Q2 2026| Largest holders | Reported value |
|---|---|
| BlackRock Inc | $996.9M |
| AMERIPRISE FINANCIAL INC | $945.5M |
| Elliott Investment Management L P | $588.8M |
| UBS Group AG | $504.5M |
| VICTORY CAPITAL MANAGEMENT INC | $455.9M |
Annual results · 10-K
Fiscal 2025- Revenue
- $4.2B
- Net income
- $416.9M
As reported in the fiscal 2025 annual report.
Funds & ETFs · N-PORT
Securities
| CUSIP | Security | Type |
|---|---|---|
| 72352L106 | PINS PINTEREST INC-CLASS A | Common stock |
Insider trades · Form 4
Latest filings
- Gokul Rajaram 2026-10-21 Sell
- Benjamin Silbermann 2026-10-21 Sell
- Benjamin Silbermann 2026-10-14 Sell
- Benjamin Silbermann 2026-10-07 Sell
- Gokul Rajaram 2026-10-06 Sell
5%+ holders · 13D/G
4 filers| Filer | % of class | Filed |
|---|---|---|
| BlackRock Inc 13G | 8.8% | 2026-10-27 |
| Elliott Investment Management L P 13G | 5.8% | 2026-08-14 |
| AMERIPRISE FINANCIAL INC 13G | 10.2% | 2026-08-07 |
| VANGUARD CAPITAL MANAGEMENT LLC 13G | 5.2% | 2026-04-30 |
Latest Schedule 13D or 13G from each filer; stakes a filer has reported closed are left out.