TRUE LINK FINANCIAL ADVISORS LLC
Q1 2023 Form 13-F

SAN FRANCISCO, CALIFORNIA
CIK 0001846236 · CRD 281870 · SEC-registered investment adviser
$798.6M Reported Value Total

TRUE LINK FINANCIAL ADVISORS reports 1,091 total accounts under management (AUM). There are 1,058 discretionary accounts valued at $951,773,416, and 33 non-discretionary accounts valued at $81,143,987.

Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
SEC Registered Discretionary & Non-Discretionary
Source: Form ADV filed 2026-03-30
Reported value
$798.6M
Quarter over quarter
+3.2%
Holdings
119
Top-10 concentration
68.2%

Key People

Form ADV owners & control persons
Kai Heimer Stinchcombe
SHAREHOLDER
Scott William Parker
MANAGING DIRECTOR
Jessica Wendy Rossman
VP, GC AND CCO

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Q1 2023 13F record

Q1 2023 13F filing summary

Q1 2023 Form 13F portfolio summary
Period of report March 31, 2023
Filed May 05, 2023
Form 13F-HR
Reported value $798.6M
Positions 119
Change in reported value +8.3%
New positions 5
Exited positions 1
Position turnover 5.0%
Top-10 concentration 68.2%

13F filings by quarter

Form 13F filings by quarter
Quarter Positions Value
Q3 2026 13F
Filed Oct 27, 2026
100 $1.7B
Q2 2026 13F
Filed Jul 31, 2026
104 $1.7B
Q1 2026 13F
Filed Apr 29, 2026
418 $1.6B
Q4 2025 13F
Filed Jan 29, 2026
114 $1.6B
Q3 2025 13F
Filed Nov 6, 2025
92 $1.6B
Q2 2025 13F
Filed Jul 24, 2025
87 $1.4B
Q1 2025 13F
Filed Apr 21, 2025
94 $1.3B
Q4 2024 13F
Filed Jan 16, 2025
72 $1.2B
Q3 2024 13F
Filed Oct 25, 2024
66 $1.2B
Q2 2024 13F
Filed Jul 12, 2024
64 $1.1B
Q1 2024 13F
Filed Apr 19, 2024
63 $1.0B
Q4 2023 13F
Filed Jan 19, 2024
61 $923.8M
Q3 2023 13F
Filed Oct 30, 2023
103 $833.6M
Q2 2023 13F
Filed Jul 20, 2023
113 $827.5M
Q1 2023 13F
Filed May 5, 2023
119 $798.6M
Q4 2022 13F
Filed Feb 9, 2023
115 $737.6M
Q3 2022 13F
Filed Nov 9, 2022
127 $690.1M
Q2 2022 13F
Filed Aug 4, 2022
122 $661.5M
Q1 2022 13F
Filed May 16, 2022
128 $691.7M
Q4 2021 13F
Filed Feb 1, 2022
403 $749.3M

4 earlier quarters on file — choose one from the quarter menu above.

Top 20 holdings · Q1 2023

Largest Q1 2023 13F positions by reported value
# Holding Reported value % of portfolio
1 BSV VANGUARD SHORT-TERM BOND ETF $231.3M 28.96%
2 IVV ISHARES CORE S&P 500 ETF $71.8M 8.99%
3 ITOT ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF $43.6M 5.46%
4 ESGU ISHARES ESG AWARE MSCI USA ETF $34.9M 4.38%
5 IEFA ISHARES CORE MSCI EAFE ETF $32.8M 4.11%
6 VMBS VANGUARD MORTGAGE-BACKED SECURITIES ETF $28.5M 3.57%
7 DFIV DIMENSIONAL INTERNATIONAL VALUE ETF $28.2M 3.53%
8 VTIP VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES ETF $25.2M 3.15%
9 BSCN INVESCO BULLETSHARES 2023 CORPORATE BOND ETF $24.2M 3.03%
10 BSCP INVESCO BULLETSHARES 2025 CORPORATE BOND ETF $24.1M 3.02%
11 BSCO INVESCO BULLETSHARES 2024 CORPORATE BOND ETF $23.8M 2.98%
12 IEMG ISHARES CORE MSCI EMERGING MARKETS ETF $23.7M 2.97%
13 BIV VANGUARD INTERMEDIATE-TERM BOND ETF $23.6M 2.96%
14 VLUE ISHARES MSCI USA VALUE FACTOR ETF $17.4M 2.18%
15 USMV ISHARES MSCI USA MIN VOL FACTOR ETF $17.2M 2.15%
16 VB VANGUARD SMALL-CAP ETF $16.3M 2.04%
17 BNDX VANGUARD TOTAL INTERNATIONAL BOND ETF $15.1M 1.88%
18 BSCQ INVESCO BULLETSHARES 2026 CORPORATE BOND ETF $12.3M 1.54%
19 SHY ISHARES 1-3 YEAR TREASURY BOND ETF $8.1M 1.02%
20 FNOV FT CBOE VEST U.S. EQUITY BUFFER ETF - NOVEMBER $8.1M 1.01%

Values as reported on the Q1 2023 Form 13F. Every position is in the holdings table below.

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