SIMPLICITY SOLUTIONS LLC
Q4 2019 Form 13-F
MINNEAPOLIS, MINNESOTA
CIK 0001486066
· CRD 175009
· SEC-registered investment adviser
Holdings reported by
TD AMERITRADE INVESTMENT MANAGEMENT LLC since Q2 2018
$3.3B Reported Value Total
SIMPLICITY SOLUTIONS, LLC reports 51,589 total accounts under management (AUM). There are 51,582 discretionary accounts valued at $6,104,610,054, and 7 non-discretionary accounts valued at $89,885.
Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
SEC Registered
Discretionary & Non-Discretionary
Source: Form ADV filed 2023-10-13
Reported value
$3.3B
Quarter over quarter
+5.5%
Holdings
826
Top-10 concentration
29.4%
Filing Structure
Holdings reported by
- TD AMERITRADE INVESTMENT MANAGEMENT LLC · since Q2 2018 · declared by one filing
Key People
Form ADV owners & control persons
Bruce George Donaldson
CHIEF EXECUTIVE OFFICER/BOARD MEMBER
Mitchell Marc Leidner
CFO AND TREASURER/BOARD MEMBER
Jared Margolies
CHIEF COMPLIANCE OFFICER
Filing Navigation
13F Metrics
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Q4 2019 13F record
Q4 2019 13F filing summary
| Period of report | December 31, 2019 |
|---|---|
| Filed | February 12, 2020 |
| Form | 13F-HR |
| Reported value | $3.3B |
| Positions | 826 |
| Change in reported value | +33.5% |
| New positions | 186 |
| Exited positions | 68 |
| Position turnover | 28.4% |
| Top-10 concentration | 29.4% |
13F filings by quarter
| Quarter | Positions | Value |
|---|---|---|
|
Q4 2023 13F
Filed Jan 29, 2024
|
1,070 | $3.7B |
|
Q3 2023 13F
Filed Oct 19, 2023
|
994 | $3.1B |
|
Q2 2023 13F
Filed Jul 26, 2023
|
1,057 | $3.7B |
|
Q1 2023 13F
Filed Apr 27, 2023
|
1,176 | $3.8B |
|
Q4 2022 13F
Filed Feb 2, 2023
|
667 | $735.0M |
|
Q3 2022 13F
Filed Oct 12, 2022
|
644 | $689.7M |
|
Q2 2022 13F
Filed Jul 19, 2022
|
634 | $771.2M |
|
Q1 2022 13F
Filed May 20, 2022
|
624 | $814.4M |
|
Q4 2021 13F
Filed Feb 11, 2022
|
457 | $895.5M |
|
Q3 2021 13F
Filed Nov 9, 2021
|
579 | $650.2M |
|
Q2 2021 13F
Filed Sep 1, 2021
|
512 | $505.4M |
|
Q1 2021 13F
Filed May 13, 2021
|
484 | $454.3M |
|
Q4 2020 13F
Filed Feb 9, 2021
|
934 | $6.7B |
|
Q3 2020 13F
Filed Nov 4, 2020
|
857 | $5.4B |
|
Q2 2020 13F
Filed Aug 6, 2020
|
871 | $5.1B |
|
Q1 2020 13F
Filed May 15, 2020
|
718 | $3.2B |
|
Q4 2019 13F
Filed Feb 12, 2020
|
826 | $3.3B |
|
Q3 2019 13F
Filed Nov 7, 2019
|
708 | $2.5B |
|
Q2 2019 13F
Filed Aug 8, 2019
|
655 | $2.3B |
|
Q1 2019 13F
Filed May 10, 2019
|
748 | $1.7B |
17 earlier quarters on file — choose one from the quarter menu above.
Top 20 holdings · Q4 2019
| # | Holding | Reported value | % of portfolio |
|---|---|---|---|
| 1 | VOO VANGUARD INDEX FDS | $301.7M | 9.19% |
| 2 | IWY ISHARES TR | $125.8M | 3.83% |
| 3 | VEA VANGUARD TAX MANAGED INTL FD | $93.8M | 2.86% |
| 4 | IWX ISHARES TR | $90.2M | 2.75% |
| 5 | VMBS VANGUARD SCOTTSDALE FDS | $70.2M | 2.14% |
| 6 | USIG ISHARES TR | $63.7M | 1.94% |
| 7 | EFV ISHARES TR | $57.5M | 1.75% |
| 8 | TLT ISHARES TR | $57.0M | 1.74% |
| 9 | IWS ISHARES TR | $55.8M | 1.7% |
| 10 | IEMG ISHARES INC | $48.5M | 1.48% |
| 11 | SCZ ISHARES TR | $45.3M | 1.38% |
| 12 | VGSH VANGUARD SCOTTSDALE FDS | $42.0M | 1.28% |
| 13 | VGIT VANGUARD SCOTTSDALE FDS | $41.9M | 1.28% |
| 14 | EFG ISHARES TR | $41.3M | 1.26% |
| 15 | SPSM SPDR SERIES TRUST | $39.8M | 1.21% |
| 16 | IVV ISHARES TR | $38.7M | 1.18% |
| 17 | FGD FIRST TR EXCHANGE TRADED FD | $38.4M | 1.17% |
| 18 | WDIV SPDR INDEX SHS FDS | $38.3M | 1.17% |
| 19 | QQQ INVESCO QQQ TR | $33.7M | 1.03% |
| 20 | IWP ISHARES TR | $33.7M | 1.03% |
Values as reported on the Q4 2019 Form 13F. Every position is in the holdings table below.