LIFEPRO ASSET MANAGEMENT
Q3 2020 Form 13-F

SAN DIEGO, CALIFORNIA
CIK 0001838533 · CRD 285252 · SEC-registered investment adviser
$195.4M Reported Value Total

LIFEPRO ASSET MANAGEMENT, LLC reports 973 total accounts under management (AUM). There are 973 discretionary accounts valued at $131,312,334, and 0 non-discretionary accounts.

Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
SEC Registered Discretionary Manager
Source: Form ADV filed 2025-01-23
Reported value
$195.4M
Quarter over quarter
+22.2%
Holdings
28
Top-10 concentration
65.1%

Key People

Form ADV owners & control persons
Bruce George Donaldson
BOARD MEMBER
Mitchell Marc Leidner
CFO/TREASURER AND BOARD MEMBER
Erin Bartlett Mccann
BOARD MEMBER

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Q3 2020 13F record

Q3 2020 13F filing summary

Q3 2020 Form 13F portfolio summary
Period of report September 30, 2020
Filed January 06, 2021
Form 13F-HR
Reported value $195.4M
Positions 28
Change in reported value +68.5%
New positions 4
Exited positions 2
Position turnover 20.0%
Top-10 concentration 65.1%

13F filings by quarter

Form 13F filings by quarter
Quarter Positions Value
Q3 2024 13F
Filed Oct 9, 2024
146 $163.4M
Q2 2024 13F
Filed Jul 10, 2024
127 $139.5M
Q1 2024 13F
Filed Apr 25, 2024
127 $151.4M
Q4 2023 13F
Filed Feb 15, 2024
101 $129.3M
Q3 2023 13F
Filed Oct 5, 2023
102 $121.2M
Q2 2023 13F
Filed Jul 11, 2023
103 $129.7M
Q1 2023 13F
Filed Apr 4, 2023
106 $137.7M
Q4 2022 13F
Filed Feb 15, 2023
104 $136.8M
Q3 2022 13F
Filed Nov 4, 2022
77 $174.0M
Q2 2022 13F
Filed Jul 15, 2022
112 $193.2M
Q1 2022 13F
Filed May 6, 2022
126 $278.6M
Q4 2021 13F
Filed Jan 31, 2022
126 $338.0M
Q3 2021 13F
Filed Nov 12, 2021
96 $329.7M
Q2 2021 13F
Filed Aug 10, 2021
84 $337.8M
Q1 2021 13F
Filed Apr 28, 2021
81 $316.2M
Q4 2020 13F
Filed Feb 8, 2021
88 $322.1M
Q3 2020 13F
Filed Jan 6, 2021
28 $195.4M
Q2 2020 13F
Filed Jan 6, 2021
26 $116.0M

Top 20 holdings · Q3 2020

Largest Q3 2020 13F positions by reported value
# Holding Reported value % of portfolio
1 ZM ZOOM VIDEO COMMUNICATIONS IN $27.9M 14.28%
2 PTON PELOTON INTERACTIVE INC $15.2M 7.8%
3 TTD THE TRADE DESK INC $12.4M 6.37%
4 SHOP SHOPIFY INC $12.0M 6.12%
5 OKTA OKTA INC $11.7M 5.96%
6 DOCU DOCUSIGN INC $10.7M 5.47%
7 LULU LULULEMON ATHLETICA INC $10.1M 5.17%
8 MDB MONGODB INC $9.3M 4.76%
9 NFLX NETFLIX INC $9.0M 4.6%
10 NOW SERVICENOW INC $8.9M 4.55%
11 SHY ISHARES TR $8.4M 4.28%
12 SPLK SPLUNK INC $7.3M 3.72%
13 RNG RINGCENTRAL INC $6.7M 3.4%
14 SNAP SNAP INC $6.5M 3.35%
15 VUG VANGUARD INDEX FDS $5.5M 2.81%
16 AMD ADVANCED MICRO DEVICES INC $4.8M 2.48%
17 HYG ISHARES TR $4.6M 2.36%
18 ZTS ZOETIS INC $4.3M 2.22%
19 VIG VANGUARD SPECIALIZED FUNDS $3.4M 1.73%
20 ILMN ILLUMINA INC $3.3M 1.71%

Values as reported on the Q3 2020 Form 13F. Every position is in the holdings table below.

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