GAMBLE JONES INVESTMENT COUNSEL's Q1 2018 13F: 5 new positions, 4 exits

Form 13F-HR for the quarter ended Mar 31, 2018 · filed May 10, 2018 · 213 reported positions · accession 0001083340-18-000002

What changed this quarter

GAMBLE JONES INVESTMENT COUNSEL's changes in reported equity positions, Q1 2018
Activity Security Weight before Weight now Change Shares Shares %
Reduced PROCTER AND GAMBLE CO (PG) 30.0% 26.5% −3.5 pts −67,612 sh −2%
Increased CISCO SYS INC (CSCO) 0.2% 0.5% +0.3 pts +61,244 sh +107%
Increased VANGUARD STAR FD (VXUS) 0.0% 0.3% +0.2 pts +41,053 sh +748%
New JD COM INC (JD) — 0.2% +0.2 pts +56,722 sh new
Increased WORKDAY INC (WDAY) 0.1% 0.4% +0.3 pts +17,263 sh +113%
Increased ISHARES TR (FLOT) 0.5% 0.7% +0.2 pts +37,055 sh +38%
Reduced COCA COLA CO (KO) 0.8% 0.6% −0.2 pts −41,912 sh −24%
Increased NOVARTIS A G (NVS) 0.9% 1.1% +0.2 pts +18,944 sh +17%
Increased ALPHABET INC (GOOG) 1.1% 1.3% +0.2 pts +1,310 sh +11%
Increased TEXAS INSTRS INC (TXN) 1.5% 1.7% +0.2 pts +12,782 sh +8%
New MADISON SQUARE GARDEN CO NEW (MSGS) — 0.1% +0.1 pts +5,201 sh new
Reduced APPLE INC (AAPL) 2.8% 2.8% 0.0 pts −7,524 sh −4%
Increased ALPHABET INC (GOOGL) 1.2% 1.3% +0.2 pts +1,151 sh +10%
Increased AMAZON COM INC (AMZN) 1.0% 1.4% +0.4 pts +804 sh +9%
Reduced WELLS FARGO CO NEW (WFC) 0.3% 0.2% −0.1 pts −20,652 sh −34%
Increased AUTODESK INC (ADSK) 0.6% 0.9% +0.3 pts +7,624 sh +12%
Increased VISA INC (V) 0.8% 1.0% +0.2 pts +7,025 sh +9%
New BOOKING HLDGS INC (BKNG)
new — newly listed security (e.g. spin-off)
— 0.1% +0.1 pts +371 sh new
Increased ALIBABA GROUP HLDG LTD (BABA) 0.5% 0.6% +0.1 pts +3,754 sh +12%
Increased BERKSHIRE HATHAWAY INC DEL (BRK-B) 1.9% 2.1% +0.2 pts +3,326 sh +3%
Reduced ISHARES TR (SHY) 0.7% 0.7% 0.0 pts −7,184 sh −8%
Exited PRICELINE GRP INC (PCLN) 0.1% — −0.1 pts −336 sh −100%
Reduced JOHNSON & JOHNSON (JNJ) 2.7% 2.5% −0.2 pts −4,010 sh −2%
Reduced 3M CO (MMM) 2.3% 2.2% −0.1 pts −2,279 sh −2%
Reduced SOUTHERN CO (SO) 0.2% 0.1% −0.1 pts −10,268 sh −24%
Reduced INTEL CORP (INTC) 0.9% 1.0% +0.1 pts −8,589 sh −4%
Increased SPDR S&P 500 ETF TR (SPY) 0.3% 0.3% +0.1 pts +1,663 sh +15%
Reduced ABBOTT LABS (ABT) 1.5% 1.6% +0.1 pts −6,991 sh −2%
Reduced ABBVIE INC (ABBV) 1.5% 1.5% 0.0 pts −4,302 sh −3%
Reduced NIKE INC (NKE) 0.3% 0.3% 0.0 pts −5,341 sh −12%
Reduced INTERNATIONAL BUSINESS MACHS (IBM) 0.4% 0.3% 0.0 pts −2,307 sh −10%
Increased SSGA ACTIVE ETF TR (TOTL) 0.3% 0.4% 0.0 pts +7,231 sh +10%
Reduced ROSS STORES INC (ROST) 0.2% 0.2% 0.0 pts −4,062 sh −15%
New PROSHARES TR (TQQQ) — 0.0% 0.0 pts +2,088 sh new
Increased DISNEY WALT CO (DIS) 0.8% 0.8% 0.0 pts +2,969 sh +4%
Reduced GENERAL ELECTRIC CO (GE) 0.2% 0.1% −0.1 pts −22,096 sh −21%
Increased VANGUARD BD INDEX FD INC (BIV) 0.0% 0.1% 0.0 pts +3,600 sh +129%
Increased MICROSOFT CORP (MSFT) 3.1% 3.5% +0.4 pts +2,977 sh +1%
Reduced EXXON MOBIL CORP (XOM) 2.2% 2.1% −0.2 pts −3,482 sh −1%
Reduced MCDONALDS CORP (MCD) 1.0% 0.9% −0.1 pts −1,559 sh −3%
Increased POWERSHARES QQQ TRUST (QQQ) 0.3% 0.3% 0.0 pts +1,464 sh +8%
Increased VANGUARD WORLD FDS (VPU) 0.2% 0.2% 0.0 pts +2,003 sh +14%
New NVIDIA CORP (NVDA) — 0.0% 0.0 pts +965 sh new
Increased UNION PAC CORP (UNP) 0.6% 0.6% 0.0 pts +1,656 sh +4%
Exited WHEATON PRECIOUS METALS (WPM) 0.0% — 0.0 pts −10,000 sh −100%
Exited PAYPAL HLDGS INC (PYPL) 0.0% — 0.0 pts −3,000 sh −100%
Increased ISHARES TR (SHV) 0.6% 0.6% 0.0 pts +1,903 sh +3%
Reduced MASTERCARD INCORPORATED (MA) 1.1% 1.3% +0.2 pts −1,174 sh −2%
New VANGUARD INDEX FDS (VO) — 0.0% 0.0 pts +1,317 sh new
Reduced ANHEUSER BUSCH INBEV SA/NV (BUD) 0.3% 0.3% 0.0 pts −1,806 sh −7%

The 50 largest of 179 changes, by size of the trade. Full holdings for this quarter.

Reported by the fund in its Form 13F filed with the SEC; holdings are as of the quarter-end report date and may have changed since. For informational purposes only — not investment advice or a recommendation to buy or sell any security. FilingExplorer is not affiliated with or endorsed by this fund. How this brief is compiled

Top 10 positions — 46.9% of the equity book

Changes in the top 10 this quarter: TXN entered · ABBV left

# Security Weight before Weight now
1 PROCTER AND GAMBLE CO (PG) 30.0% 26.5%
2 MICROSOFT CORP (MSFT) 3.1% 3.5%
3 APPLE INC (AAPL) 2.8% 2.8%
4 JOHNSON & JOHNSON (JNJ) 2.7% 2.5%
5 3M CO (MMM) 2.3% 2.2%
6 BERKSHIRE HATHAWAY INC DEL (BRK-B) 1.9% 2.1%
7 EXXON MOBIL CORP (XOM) 2.2% 2.1%
8 PFIZER INC (PFE) 1.8% 1.9%
9 TEXAS INSTRS INC (TXN) 1.5% 1.7% Entered the top 10
10 ABBOTT LABS (ABT) 1.5% 1.6%
— ABBVIE INC (ABBV) 1.5% 1.5% Left the top 10

Weights are each position's reported value as a share of the fund's reported equity positions (options and principal-amount holdings excluded).