FIRST HEARTLAND CONSULTANTS INC
Q3 2026 Form 13-F
LAKE ST. LOUIS, MISSOURI
CIK 0001428793
· CRD 110377
· SEC-registered investment adviser
$1.5B Reported Value Total
FIRST HEARTLAND CONSULTANTS, INC. reports 9,610 total accounts under management (AUM). There are 9,498 discretionary accounts valued at $1,879,795,545, and 112 non-discretionary accounts valued at $206,152,180.
Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
Source: Form ADV filed 2026-07-13
Reported value
$1.5B
Quarter over quarter
-0.9%
Holdings
592
Top-10 concentration
26.1%
Key People
Form ADV owners & control persons
David Michael Hoff
CHIEF EXECUTIVE OFFICER/PRESIDENT
Zeonia Marie Christy
CHIEF COMPLIANCE OFFICER
Brandon Wayne Hall
CHIEF INFORMATION OFFICER
Filing Navigation
Coverage begins with the second quarter of 2013. Earlier quarters are not shown while their accuracy is being verified.
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Q3 2026 13F record
Q3 2026 13F filing summary
| Period of report | September 30, 2026 |
|---|---|
| Filed | October 08, 2026 |
| Form | 13F-HR |
| Reported value | $1.5B |
| Positions | 592 |
| Change in reported value | -2.7% |
| New positions | 45 |
| Exited positions | 42 |
| Position turnover | 13.7% |
| Top-10 concentration | 26.1% |
13F filings by quarter
| Quarter | Positions | Value |
|---|---|---|
|
Q3 2026 13F
Filed Oct 8, 2026
|
592 | $1.5B |
|
Q2 2026 13F
Filed Jul 8, 2026
|
589 | $1.5B |
|
Q1 2026 13F
Filed Apr 8, 2026
|
523 | $1.3B |
|
Q4 2025 13F
Filed Jan 9, 2026
|
533 | $1.3B |
|
Q3 2025 13F
Filed Nov 10, 2025
|
523 | $1.2B |
|
Q2 2025 13F
Filed Aug 15, 2025
|
503 | $1.1B |
|
Q1 2025 13F
Filed May 7, 2025
|
439 | $969.0M |
|
Q4 2024 13F
Filed Feb 18, 2025
|
448 | $975.0M |
|
Q3 2024 13F
Filed Nov 5, 2024
|
453 | $930.0M |
|
Q2 2024 13F
Filed Jul 25, 2024
|
445 | $1.4B |
|
Q1 2024 13F
Filed May 7, 2024
|
422 | $963.4M |
|
Q4 2023 13F
Filed Feb 8, 2024
|
356 | $829.3M |
|
Q3 2023 13F
Filed Nov 9, 2023
|
378 | $793.4M |
|
Q2 2023 13F
Filed Jul 26, 2023
|
375 | $771.5M |
|
Q1 2023 13F
Filed Apr 17, 2023
|
357 | $665.0M |
|
Q4 2022 13F
Filed Jan 13, 2023
|
371 | $620.8M |
|
Q3 2022 13F
Filed Oct 20, 2022
|
345 | $1.2B |
|
Q2 2022 13F
Filed Jul 12, 2022
|
344 | $638.4M |
|
Q1 2022 13F
Filed Apr 21, 2022
|
349 | $645.6M |
|
Q4 2021 13F
Filed Feb 11, 2022
|
369 | $2.6B |
34 earlier quarters on file — choose one from the quarter menu above.
Top 20 holdings · Q3 2026
| # | Holding | Reported value | % of portfolio |
|---|---|---|---|
| 1 | SPYM SPDR SERIES TRUST | $63.0M | 4.19% |
| 2 | ACIO ETF SER SOLUTIONS | $55.7M | 3.7% |
| 3 | QQQ INVESCO QQQ TR | $49.3M | 3.28% |
| 4 | RDVY FIRST TR EXCHANGE TRADED FD | $40.0M | 2.66% |
| 5 | SPDW SPDR INDEX SHS FDS | $38.7M | 2.57% |
| 6 | SPYG SPDR SERIES TRUST | $32.6M | 2.17% |
| 7 | SPY SPDR S&P 500 ETF TR | $31.2M | 2.07% |
| 8 | DRSK ETF SER SOLUTIONS | $30.3M | 2.01% |
| 9 | SPYV SPDR SER TR | $29.4M | 1.95% |
| 10 | FRDM EA SERIES TRUST | $22.3M | 1.49% |
| 11 | IVW ISHARES | $19.6M | 1.31% |
| 12 | BSV VANGUARD BD INDEX FD INC | $19.6M | 1.3% |
| 13 | IWM ISHARES TR | $18.3M | 1.22% |
| 14 | VOO VANGUARD INDEX FDS | $18.1M | 1.2% |
| 15 | VUG VANGUARD INDEX FDS | $17.6M | 1.17% |
| 16 | GRNY TIDAL ETF TR | $17.5M | 1.16% |
| 17 | EEM ISHARES TR | $17.1M | 1.14% |
| 18 | NVDA NVIDIA CORP | $16.9M | 1.12% |
| 19 | VTI VANGUARD INDEX FDS | $16.8M | 1.11% |
| 20 | FTCB FIRST TR EXCHANGE-TRADED FD | $16.4M | 1.09% |
Values as reported on the Q3 2026 Form 13F. Every position is in the holdings table below.