CREATIVE PLANNING
Q1 2025 Form 13-F

OVERLAND PARK, KANSAS
CIK 0001540235 · CRD 105348 · SEC-registered investment adviser
Consolidated report · includes 1 manager since Q1 2023
$106.4B Reported Value Total

CREATIVE PLANNING reports 269,686 total accounts under management (AUM). There are 267,081 discretionary accounts valued at $214,616,000,000, and 2,605 non-discretionary accounts valued at $2,783,810,997.

Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
SEC Registered Discretionary & Non-Discretionary
Private funds (Form ADV)
5 funds · $197.4M gross asset value
Private Equity Fund: $197.4M
Source: Form ADV filed 2026-07-10
Reported value
$106.4B
Quarter over quarter
-1.4%
Holdings
3,421
Top-10 concentration
45.3%

Filing Structure

Reports holdings for

Key People

Form ADV owners & control persons
James Lewis Battmer
CHIEF INVESTMENT OFFICER
David John Kaye
CHIEF FINANCIAL OFFICER
Jonathan Michael Knapp
CHIEF OPERATIONS OFFICER

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Q1 2025 13F record

Q1 2025 13F filing summary

Q1 2025 Form 13F portfolio summary
Period of report March 31, 2025
Filed May 15, 2025
Form 13F-HR
Reported value $106.4B
Positions 3,421
Change in reported value +3.4%
New positions 213
Exited positions 343
Position turnover 14.8%
Top-10 concentration 45.3%

13F filings by quarter

Form 13F filings by quarter
Quarter Positions Value
Q3 2026 13F
Filed Nov 2, 2026
4,254 $178.7B
Q2 2026 13F
Filed Aug 13, 2026
4,194 $171.1B
Q1 2026 13F
Filed May 12, 2026
4,074 $147.4B
Q4 2025 13F
Filed Feb 17, 2026
3,871 $139.7B
Q3 2025 13F
Filed Nov 14, 2025
3,809 $130.9B
Q2 2025 13F
Filed Aug 8, 2025
3,592 $117.1B
Q1 2025 13F
Filed May 15, 2025
3,421 $106.4B
Q4 2024 13F
Filed Feb 14, 2025
3,551 $102.8B
Q3 2024 13F
Filed Oct 11, 2024
3,181 $101.0B
Q2 2024 13F
Filed Aug 15, 2024
2,986 $93.7B
Q1 2024 13F
Filed May 13, 2024
2,837 $90.2B
Q4 2023 13F
Filed Feb 14, 2024
2,712 $53.9B
Q3 2023 13F
Filed Nov 16, 2023
2,805 $74.9B
Q2 2023 13F
Filed Jul 21, 2023
2,527 $75.1B
Q1 2023 13F
Filed May 15, 2023
2,541 $69.4B
Q4 2022 13F
Filed Feb 10, 2023
2,379 $66.5B
Q3 2022 13F
Filed Nov 3, 2022
2,213 $57.8B
Q2 2022 13F
Filed Aug 15, 2022
2,168 $60.7B
Q1 2022 13F
Filed May 16, 2022
2,251 $64.6B
Q4 2021 13F
Filed Feb 11, 2022
2,067 $62.2B

34 earlier quarters on file — choose one from the quarter menu above.

Top 20 holdings · Q1 2025

Largest Q1 2025 13F positions by reported value
# Holding Reported value % of portfolio
1 IVV ISHARES TR $12.3B 11.53%
2 BND VANGUARD BD INDEX FDS $8.0B 7.5%
3 VEA VANGUARD TAX-MANAGED FDS $7.0B 6.61%
4 SPMD SPDR SER TR $4.1B 3.86%
5 IEMG ISHARES INC $3.9B 3.68%
6 VV VANGUARD INDEX FDS $3.3B 3.06%
7 SPDW SPDR INDEX SHS FDS $3.2B 2.97%
8 AAPL APPLE INC $2.3B 2.13%
9 VO VANGUARD INDEX FDS $2.1B 2.0%
10 VCIT VANGUARD SCOTTSDALE FDS $2.0B 1.92%
11 SPYM SPDR SER TR $2.0B 1.91%
12 SCHX SCHWAB STRATEGIC TR $1.8B 1.72%
13 VTI VANGUARD INDEX FDS $1.8B 1.69%
14 SPY SPDR S&P 500 ETF TR $1.7B 1.57%
15 BRK-B BERKSHIRE HATHAWAY INC DEL $1.5B 1.38%
16 XLRE SELECT SECTOR SPDR TR $1.4B 1.36%
17 MUB ISHARES TR $1.4B 1.3%
18 SPSB SPDR SER TR $1.3B 1.22%
19 VTEB VANGUARD MUN BD FDS $1.3B 1.22%
20 VNQ VANGUARD INDEX FDS $1.3B 1.21%

Values as reported on the Q1 2025 Form 13F. Every position is in the holdings table below.

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