BAIRD FINANCIAL GROUP INC
Q3 2025 Form 13-F

MILWAUKEE, WISCONSIN
CIK 0001648711 · Institutional investment manager
Holdings reported by MBL Wealth LLC since Q4 2020
Consolidated report · includes 5 managers since Q2 2015
$62.2B Reported Value Total
Reported value
$62.2B
Quarter over quarter
+7.2%
Holdings
1,794
Top-10 concentration
25.9%

Reports holdings for

  • BAIRD ROBERT W & CO INC WI · File #028-01911 · since Q2 2015
  • BAIRD FINANCIAL CORP (not a 13F filer in our records) · File #028-24304 · since Q2 2024
  • BAIRD TRUST Co · File #028-13162 · since Q2 2019
  • Strategas Asset Management, LLC (not a 13F filer in our records) · File #028-23367 · since Q1 2018
  • Vident Advisory LLC · File #028-19675 · since Q1 2024
  • Vident Investment Advisory LLC · File #028-16741 · Q2 2023 – Q2 2024 · declared by one filing
  • Baird Financial Corporation (not a 13F filer in our records) · Q2 2016 – Q1 2024 · declared by one filing
  • Gamma Investing LLC (not a 13F filer in our records) · Q1 2022 – Q3 2023 · declared by one filing
  • Hefren-Tillotson Inc · File #028-15556 · Q2 2022 – Q3 2022 · declared by one filing
  • J.J.B. Hilliard, W.L. Lyons, LLC (not a 13F filer in our records) · File #028-13163 · Q2 2019 – Q3 2019
  • M. GRIFFITH INVESTMENT SERVICES, INC. (not a 13F filer in our records) · Q3 2018 – Q3 2018 · declared by one filing
  • BAIRD KAILASH GROUP, LLC (not a 13F filer in our records) · Q2 2015 – Q1 2016 · declared by one filing

Holdings reported by

Key People

Named on the latest Form 13-F filing — not necessarily an owner
Paul Schultz
Secretary
Q2 2025
Q4 2025
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Q3 2025 13F filing summary

Period of report September 30, 2025
Filed November 13, 2025
Form 13F-HR
Reported value $62.2B
Positions 1,794
Change in reported value +9.0%
New positions 110
Exited positions 81
Position turnover 10.2%
Top-10 concentration 25.9%

13F filings by quarter

Quarter Positions Value
Q2 2026 13F
Filed Aug 12, 2026
 1,924 $72.7B
Q1 2026 13F
Filed May 14, 2026
 1,826 $64.0B
Q4 2025 13F
Filed Feb 13, 2026
 1,786 $64.2B
Q3 2025 13F
Filed Nov 13, 2025
 1,794 $62.2B
Q2 2025 13F
Filed Aug 13, 2025
 1,765 $57.0B
Q1 2025 13F
Filed May 15, 2025
 1,753 $51.9B
Q4 2024 13F
Filed Feb 14, 2025
 1,746 $52.3B
Q3 2024 13F
Filed Nov 14, 2024
 1,747 $51.5B
Q2 2024 13F
Filed Aug 14, 2024
 1,753 $48.2B
Q1 2024 13F
Filed May 14, 2024
 1,750 $47.7B
Q4 2023 13F
Filed Feb 14, 2024
 1,706 $43.9B
Q3 2023 13F
Filed Nov 13, 2023
 1,705 $36.7B
Q2 2023 13F
Filed Aug 11, 2023
 1,686 $37.9B
Q1 2023 13F
Filed May 15, 2023
 1,684 $40.5B
Q4 2022 13F
Filed Feb 13, 2023
 1,679 $38.0B
Q3 2022 13F
Filed Nov 15, 2022
 1,694 $33.9B
Q2 2022 13F
Filed Aug 8, 2022
 1,766 $36.0B
Q1 2022 13F
Filed May 13, 2022
 1,796 $40.5B
Q4 2021 13F
Filed Feb 9, 2022
 1,867 $42.8B
Q3 2021 13F
Filed Nov 12, 2021
 1,850 $39.1B

25 earlier quarters on file — choose one from the quarter menu above.

Top 20 holdings · Q3 2025

# Holding Reported value % of portfolio
1 MSFT MICROSOFT CORP COM $2.9B 4.64%
2 AAPL APPLE INC COM $2.5B 3.99%
3 JPM JPMORGAN CHASE CO. COM $2.0B 3.26%
4 GOOG ALPHABET INC C $1.6B 2.62%
5 IWF ISHARES TR RUS 1000 GRW ETF $1.3B 2.08%
6 BRK-B BERKSHIRE HATHAWAY INC DEL CL B NEW $1.3B 2.03%
7 META META PLATFORMS INC CL A $1.2B 1.86%
8 IWD ISHARES TR RUS 1000 VAL ETF $1.1B 1.84%
9 HD HOME DEPOT INC COM $1.1B 1.8%
10 VEA VNGRD FTSE DEV MKTS ETF $1.1B 1.78%
11 GE GE AEROSPACE COM NEW $1.0B 1.65%
12 GEV GE VERNOVA INC COM $1.0B 1.63%
13 PGR PROGRESSIVE CORP OHIO $925.9M 1.49%
14 AMZN AMAZON COM INC COM $912.7M 1.47%
15 NVDA NVIDIA CORPORATION COM $903.8M 1.45%
16 IWR ISHARES TR RUS MID CAP ETF $816.7M 1.31%
17 JNJ JOHNSON JOHNSON COM $793.0M 1.28%
18 SCHW SCHWAB CHARLES CORP NEW $733.6M 1.18%
19 FAST FASTENAL CO $714.9M 1.15%
20 PH PARKER-HANNIFIN CORP COM $706.7M 1.14%

Values as reported on the Q3 2025 Form 13F. Every position is in the holdings table below.

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