ASSET PLANNING INC
Q1 2025 Form 13-F
CYPRESS, CALIFORNIA
CIK 0002048547
· CRD 111535
· SEC-registered investment adviser
$127.5M Reported Value Total
ASSET PLANNING, INC reports 1,018 total accounts under management (AUM). There are 1,009 discretionary accounts valued at $504,727,642, and 9 non-discretionary accounts valued at $1,305,680.
Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
Source: Form ADV filed 2026-10-16
Reported value
$127.5M
Quarter over quarter
+0.3%
Holdings
302
Top-10 concentration
53.5%
Key People
Form ADV owners & control persons
Sandra Cheryl Field
PRESIDENT
Carol Somoano
VICE PRESIDENT/CHIEF COMPLIANCE OFFICER
Erin Marie Nelsen
SECRETARY
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13F Metrics
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Q1 2025 13F record
Q1 2025 13F filing summary
| Period of report | March 31, 2025 |
|---|---|
| Filed | May 08, 2025 |
| Form | 13F-HR |
| Reported value | $127.5M |
| Positions | 302 |
| Change in reported value | -2.9% |
| New positions | 17 |
| Exited positions | 28 |
| Position turnover | 13.6% |
| Top-10 concentration | 53.5% |
13F filings by quarter
| Quarter | Positions | Value |
|---|---|---|
|
Q3 2026 13F
Filed Oct 26, 2026
|
326 | $151.6M |
|
Q2 2026 13F
Filed Jul 27, 2026
|
334 | $154.4M |
|
Q1 2026 13F
Filed Apr 23, 2026
|
299 | $140.7M |
|
Q4 2025 13F
Filed Feb 3, 2026
|
294 | $142.3M |
|
Q3 2025 13F
Filed Oct 23, 2025
|
294 | $138.2M |
|
Q2 2025 13F
Filed Jul 25, 2025
|
289 | $132.7M |
|
Q1 2025 13F
Filed May 8, 2025
|
302 | $127.5M |
|
Q4 2024 13F
Filed Jan 30, 2025
|
315 | $131.3M |
Top 20 holdings · Q1 2025
| # | Holding | Reported value | % of portfolio |
|---|---|---|---|
| 1 | AMZN Amazon.Com Inc. | $12.3M | 9.63% |
| 2 | TDG Transdigm Group Inc | $12.2M | 9.54% |
| 3 | LLY Eli Lilly & Co | $11.6M | 9.09% |
| 4 | AAPL Apple Computer Inc | $7.1M | 5.61% |
| 5 | COST Costco Wholesale Corp - New | $7.0M | 5.51% |
| 6 | ALL Allstate Corp. | $5.2M | 4.04% |
| 7 | MCD Mc Donalds Corp | $4.1M | 3.23% |
| 8 | WELL Welltower Inc | $3.1M | 2.45% |
| 9 | MO Altria Group Inc. | $3.0M | 2.36% |
| 10 | NVDA NVIDIA Corp | $2.6M | 2.07% |
| 11 | VZ Verizon Communications | $2.5M | 1.93% |
| 12 | O Realty Income Corp | $2.2M | 1.69% |
| 13 | BRK-B Berkshire Hathaway Cl B | $2.0M | 1.6% |
| 14 | NFLX Netflix Inc | $2.0M | 1.58% |
| 15 | EW Edwards Lifesciences Cp | $2.0M | 1.53% |
| 16 | MSFT Microsoft Corp | $1.8M | 1.39% |
| 17 | PG Procter & Gamble Co | $1.6M | 1.26% |
| 18 | CVX Chevrontexaco Corp | $1.6M | 1.26% |
| 19 | SBUX Starbucks Corp | $1.6M | 1.22% |
| 20 | MA Mastercard Inc A | $1.5M | 1.17% |
Values as reported on the Q1 2025 Form 13F. Every position is in the holdings table below.