ADVISORY ALPHA LLC
Q4 2024 Form 13-F
HOLLAND, MICHIGAN
CIK 0001576762
· CRD 158282
· SEC-registered investment adviser
Holdings reported by
HORIZON FINANCIAL SERVICES LLC since Q1 2022
$2.8B Reported Value Total
ADVISORY ALPHA, LLC reports 20,609 total accounts under management (AUM). There are 20,609 discretionary accounts valued at $2,997,055,995, and 0 non-discretionary accounts.
Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
Source: Form ADV filed 2026-03-31
Reported value
$2.8B
Quarter over quarter
-2.2%
Holdings
437
Top-10 concentration
49.1%
Filing Structure
Reports holdings for
- AlphaStar Capital Management LLC · File #028-16843 · Q1 2015 – Q4 2017 · declared by one filing
Holdings reported by
- HORIZON FINANCIAL SERVICES LLC · since Q1 2022 · declared by one filing
- Luminist Capital LLC · Q3 2025 – Q3 2025 · declared by one filing
Key People
Form ADV owners & control persons
Steve Mark Osterink
MANAGING MEMBER
Janine Lee Osterink
CHIEF COMPLIANCE OFFICER
Filing Navigation
13F Metrics
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Q4 2024 13F record
Q4 2024 13F filing summary
| Period of report | December 31, 2024 |
|---|---|
| Filed | January 17, 2025 |
| Form | 13F-HR |
| Reported value | $2.8B |
| Positions | 437 |
| Change in reported value | -0.2% |
| New positions | 42 |
| Exited positions | 28 |
| Position turnover | 15.1% |
| Top-10 concentration | 49.1% |
13F filings by quarter
| Quarter | Positions | Value |
|---|---|---|
|
Q2 2026 13F
Filed Aug 11, 2026
|
571 | $4.1B |
|
Q1 2026 13F
Filed May 14, 2026
|
545 | $3.7B |
|
Q4 2025 13F
Filed Feb 6, 2026
|
519 | $3.7B |
|
Q3 2025 13F
Filed Nov 12, 2025
|
516 | $3.6B |
|
Q2 2025 13F
Filed Aug 1, 2025
|
481 | $3.2B |
|
Q1 2025 13F
Filed Apr 8, 2025
|
455 | $2.9B |
|
Q4 2024 13F
Filed Jan 17, 2025
|
437 | $2.8B |
|
Q3 2024 13F
Filed Nov 12, 2024
|
423 | $2.8B |
|
Q2 2024 13F
Filed Aug 21, 2024
|
395 | $2.5B |
|
Q1 2024 13F
Filed May 6, 2024
|
384 | $2.4B |
|
Q4 2023 13F
Filed Jan 23, 2024
|
345 | $2.2B |
|
Q3 2023 13F
Filed Oct 18, 2023
|
302 | $1.9B |
|
Q2 2023 13F
Filed Jul 25, 2023
|
326 | $1.9B |
|
Q1 2023 13F
Filed May 2, 2023
|
281 | $1.6B |
|
Q4 2022 13F
Filed Jan 30, 2023
|
261 | $1.4B |
|
Q3 2022 13F
Filed Oct 12, 2022
|
240 | $1.3B |
|
Q2 2022 13F
Filed Jul 15, 2022
|
246 | $1.3B |
|
Q1 2022 13F
Filed May 2, 2022
|
265 | $1.5B |
|
Q4 2021 13F
Filed Feb 4, 2022
|
259 | $1.7B |
|
Q3 2021 13F
Filed Nov 9, 2021
|
238 | $1.4B |
31 earlier quarters on file — choose one from the quarter menu above.
Top 20 holdings · Q4 2024
| # | Holding | Reported value | % of portfolio |
|---|---|---|---|
| 1 | SPYG SPDR SER TR | $283.8M | 10.1% |
| 2 | SPYV SPDR SER TR | $234.6M | 8.35% |
| 3 | SCHM SCHWAB STRATEGIC TR | $158.5M | 5.64% |
| 4 | SPDW SPDR INDEX SHS FDS | $150.3M | 5.35% |
| 5 | VGSH VANGUARD SCOTTSDALE FDS | $113.2M | 4.03% |
| 6 | XLK SELECT SECTOR SPDR TR | $112.3M | 4.0% |
| 7 | SCHA SCHWAB STRATEGIC TR | $109.5M | 3.9% |
| 8 | SPHY SPDR SER TR | $76.2M | 2.71% |
| 9 | SPSB SPDR SER TR | $71.7M | 2.55% |
| 10 | BKLN INVESCO EXCH TRADED FD TR II | $69.5M | 2.47% |
| 11 | XLV SELECT SECTOR SPDR TR | $53.5M | 1.9% |
| 12 | VRP INVESCO EXCH TRADED FD TR II | $52.3M | 1.86% |
| 13 | XLF SELECT SECTOR SPDR TR | $49.1M | 1.75% |
| 14 | VMBS VANGUARD SCOTTSDALE FDS | $47.9M | 1.71% |
| 15 | VCIT VANGUARD SCOTTSDALE FDS | $47.1M | 1.68% |
| 16 | XLI SELECT SECTOR SPDR TR | $45.7M | 1.63% |
| 17 | XLC SELECT SECTOR SPDR TR | $43.4M | 1.54% |
| 18 | SPEM SPDR INDEX SHS FDS | $42.7M | 1.52% |
| 19 | VSS VANGUARD INTL EQUITY INDEX F | $42.7M | 1.52% |
| 20 | XLY SELECT SECTOR SPDR TR | $39.8M | 1.42% |
Values as reported on the Q4 2024 Form 13F. Every position is in the holdings table below.