ADVISORY ALPHA LLC
Q4 2023 Form 13-F
HOLLAND, MICHIGAN
CIK 0001576762
· CRD 158282
· SEC-registered investment adviser
Holdings reported by
HORIZON FINANCIAL SERVICES LLC since Q1 2022
$2.2B Reported Value Total
ADVISORY ALPHA, LLC reports 20,609 total accounts under management (AUM). There are 20,609 discretionary accounts valued at $2,997,055,995, and 0 non-discretionary accounts.
Source: Form ADV filed * Note that certain holdings are exempt from Form 13-F reporting, so the AUM totals may be greater than the Form 13-F total.
Source: Form ADV filed 2026-03-31
Reported value
$2.2B
Quarter over quarter
+8.7%
Holdings
345
Top-10 concentration
46.7%
Filing Structure
Reports holdings for
- AlphaStar Capital Management LLC · File #028-16843 · Q1 2015 – Q4 2017 · declared by one filing
Holdings reported by
- HORIZON FINANCIAL SERVICES LLC · since Q1 2022 · declared by one filing
- Luminist Capital LLC · Q3 2025 – Q3 2025 · declared by one filing
Key People
Form ADV owners & control persons
Steve Mark Osterink
MANAGING MEMBER
Janine Lee Osterink
CHIEF COMPLIANCE OFFICER
Filing Navigation
13F Metrics
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Q4 2023 13F record
Q4 2023 13F filing summary
| Period of report | December 31, 2023 |
|---|---|
| Filed | January 23, 2024 |
| Form | 13F-HR |
| Reported value | $2.2B |
| Positions | 345 |
| Change in reported value | +12.4% |
| New positions | 57 |
| Exited positions | 14 |
| Position turnover | 19.8% |
| Top-10 concentration | 46.7% |
13F filings by quarter
| Quarter | Positions | Value |
|---|---|---|
|
Q2 2026 13F
Filed Aug 11, 2026
|
571 | $4.1B |
|
Q1 2026 13F
Filed May 14, 2026
|
545 | $3.7B |
|
Q4 2025 13F
Filed Feb 6, 2026
|
519 | $3.7B |
|
Q3 2025 13F
Filed Nov 12, 2025
|
516 | $3.6B |
|
Q2 2025 13F
Filed Aug 1, 2025
|
481 | $3.2B |
|
Q1 2025 13F
Filed Apr 8, 2025
|
455 | $2.9B |
|
Q4 2024 13F
Filed Jan 17, 2025
|
437 | $2.8B |
|
Q3 2024 13F
Filed Nov 12, 2024
|
423 | $2.8B |
|
Q2 2024 13F
Filed Aug 21, 2024
|
395 | $2.5B |
|
Q1 2024 13F
Filed May 6, 2024
|
384 | $2.4B |
|
Q4 2023 13F
Filed Jan 23, 2024
|
345 | $2.2B |
|
Q3 2023 13F
Filed Oct 18, 2023
|
302 | $1.9B |
|
Q2 2023 13F
Filed Jul 25, 2023
|
326 | $1.9B |
|
Q1 2023 13F
Filed May 2, 2023
|
281 | $1.6B |
|
Q4 2022 13F
Filed Jan 30, 2023
|
261 | $1.4B |
|
Q3 2022 13F
Filed Oct 12, 2022
|
240 | $1.3B |
|
Q2 2022 13F
Filed Jul 15, 2022
|
246 | $1.3B |
|
Q1 2022 13F
Filed May 2, 2022
|
265 | $1.5B |
|
Q4 2021 13F
Filed Feb 4, 2022
|
259 | $1.7B |
|
Q3 2021 13F
Filed Nov 9, 2021
|
238 | $1.4B |
31 earlier quarters on file — choose one from the quarter menu above.
Top 20 holdings · Q4 2023
| # | Holding | Reported value | % of portfolio |
|---|---|---|---|
| 1 | SPYG SPDR SER TR | $174.4M | 7.99% |
| 2 | SPYV SPDR SER TR | $156.0M | 7.15% |
| 3 | SCHM SCHWAB STRATEGIC TR | $115.3M | 5.28% |
| 4 | SPDW SPDR INDEX SHS FDS | $102.1M | 4.68% |
| 5 | SCHA SCHWAB STRATEGIC TR | $99.2M | 4.54% |
| 6 | VGSH VANGUARD SCOTTSDALE FDS | $97.7M | 4.48% |
| 7 | XLK SELECT SECTOR SPDR TR | $95.1M | 4.36% |
| 8 | USHY ISHARES TR | $66.7M | 3.06% |
| 9 | VCSH VANGUARD SCOTTSDALE FDS | $61.9M | 2.83% |
| 10 | SPEM SPDR INDEX SHS FDS | $50.4M | 2.31% |
| 11 | XLF SELECT SECTOR SPDR TR | $46.3M | 2.12% |
| 12 | SCHC SCHWAB STRATEGIC TR | $45.6M | 2.09% |
| 13 | VRP INVESCO EXCH TRADED FD TR II | $42.7M | 1.96% |
| 14 | VIG VANGUARD SPECIALIZED FUNDS | $40.9M | 1.87% |
| 15 | BKLN INVESCO EXCH TRADED FD TR II | $37.5M | 1.72% |
| 16 | XLV SELECT SECTOR SPDR TR | $36.3M | 1.66% |
| 17 | XLY SELECT SECTOR SPDR TR | $34.4M | 1.57% |
| 18 | VCLT VANGUARD SCOTTSDALE FDS | $34.2M | 1.56% |
| 19 | ICVT ISHARES TR | $31.7M | 1.45% |
| 20 | XLC SELECT SECTOR SPDR TR | $30.7M | 1.41% |
Values as reported on the Q4 2023 Form 13F. Every position is in the holdings table below.