Serena Jones and Slj Dynasty Trust Sells $16.9K of Goosehead Insurance Inc (GSHD) — SEC Form 4, Aug 17, 2026
Open-Market Net Sale · SEC Form 4
−$16,875
Equity position changed by 0.0%
Equity Position
683K sh
683,032 → 682,782
Equity Change
0.0%
shares held after vs before
Filing Lag
2 business days
within 2-day SEC deadline
Form 4 · Statement of Changes in Beneficial Ownership
Reporting Owners
| Name | Relationship |
|---|---|
| Serena Jones CIK 0001737783 |
10% Owner
Member of 10% owner group
|
| Slj Dynasty Trust CIK 0001849957 |
10% Owner
Member of 10% owner group
|
Serena Jones at Goosehead Insurance Inc
Full insider history
Bought (12 mo)
—
Sold (12 mo)
$2,067,027
More from this insider at Goosehead Insurance Inc
| 2026-08-21 | Sell | -$2,050,152 | View |
| 2025-08-26 | Gift/Other | — | View |
| 2023-11-29 | Sell | -$2,085,316 | View |
| 2023-08-31 | Sell | -$4,978,050 | View |
| 2023-06-28 | Gift/Other | — | View |
Non-Derivative Securities Transactions
| Title | Date | Type | Shares | Price | Net Total | Post-Txn | Ownership |
|---|---|---|---|---|---|---|---|
| Class B Common Stock | 2026-08-13 | C - Conversion | 125 D | $0.00 | — | 367,697 | Direct |
| Class A Common Stock | 2026-08-13 | C - Conversion | 125 A | $0.00 | — | 125 | Direct |
| Class A Common Stock | 2026-08-13 | S - Sale | 125 D | $67.50 | -$8,438 | 0 | Direct |
| Class B Common Stock | 2026-08-13 | C - Conversion | 125 D | $0.00 | — | 151,121 | Indirect SLJ Dynasty Trust |
| Class A Common Stock | 2026-08-13 | C - Conversion | 125 A | $0.00 | — | 125 | Indirect SLJ Dynasty Trust |
| Class A Common Stock | 2026-08-13 | S - Sale | 125 D | $67.50 | -$8,438 | 0 | Indirect SLJ Dynasty Trust |
Derivative Securities Transactions
| Title | Strike | Date | Type | Shares | Price | Expiration | Underlying | Ownership |
|---|---|---|---|---|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF2F2 | $0.00 | 2026-08-13 | C - Conversion | 125 D | $0.00 | 125 Class A Common Stock | Direct | |
| LLC Units in Goosehead Financial, LLCF2F2 | $0.00 | 2026-08-13 | C - Conversion | 125 D | $0.00 | 125 Class A Common Stock | Indirect SLJ Dynasty Trust |
Non-Derivative Holdings
| Title | Shares Held | Ownership |
|---|---|---|
| Class B Common StockF1 | 9,787 | Indirect Emily Marie Jones Trust |
| Class B Common StockF1 | 9,787 | Indirect Brendan Scot Jones Trust |
| Class B Common StockF1 | 9,787 | Indirect Joshua Thomas Jones Trust |
| Class B Common StockF1 | 9,788 | Indirect Benjamin Douglas Jones Trust |
| Class B Common StockF1 | 9,788 | Indirect Alexandra Nicole Rogers Trust |
| Class B Common StockF1 | 114,777 | Indirect SLJ 2025 Grantor Retained Annuity Trust |
Derivative Holdings
| Title | Amount | Exercise Price | Expiration |
|---|---|---|---|
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 9,787 | $0.00 | |
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 9,787 | $0.00 | |
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 9,787 | $0.00 | |
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 9,788 | $0.00 | |
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 9,788 | $0.00 | |
| LLC Units in Goosehead Financial, LLCF2F2F1 Class A Common Stock | 114,777 | $0.00 |
Footnotes (2)
- F1
- Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. Show more
- F2
- Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. Show more
Related filings at Goosehead Insurance Inc
Institutional Holders
13F holders · Jun 30, 2026
230
institutional managers reporting a position
Largest by reported value
5%+ Holders · 13D/G
5 filers
Other insiders at Goosehead Insurance Inc
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