Form 13-F position report

APPLE INC

Reported by Herold Advisors Inc

AAPL CUSIP 037833100 Manager CIK 0001891713

Reported 83,949 shares, up 2,050 (2.5%) from the prior quarter.

Reported value -4.3%; share count 2.5% vs. the prior quarter.

Added
% of reported 13F value 4.68% This manager · Q1 2026
Shares 83,949 Quarter-end amount reported
Reported value $21,305,565 Fair value at quarter end
Consecutive quarters held 19 Through Q1 2026

Reported position value by quarter

Reported position value by quarter

Each bar is a Form 13-F quarter-end snapshot. It does not show trades made within the quarter.

Reported position value by quarter
Date Holding Value
2021-12-31 14519000
2022-03-31 14531677
2022-06-30 11364000
2022-09-30 11543000
2022-12-31 11889515
2023-03-31 15775120
2023-06-30 18247581
2023-09-30 15882466
2023-12-31 17764580
2024-03-31 16490556
2024-06-30 20552625
2024-09-30 22585635
2024-12-31 23940580
2025-03-31 22141564
2025-06-30 19500777
2025-09-30 21554748
2025-12-31 22264850
2026-03-31 21305565
2026-06-30 23894000
2026-09-30 27146312

Quarterly position history

How this manager's reported quarter-end position changed over time.

20 quarters
Quarterly reported position history for APPLE INC held by Herold Advisors Inc.
Quarter Activity Shares Change % of reported 13F Reported value Filed Source filing
Q3 2026 Reduced 81,516 -1,071 (-1.3%) 5.3% $27,146,312 2026-10-19
Q2 2026 Reduced 82,587 -1,362 (-1.6%) 4.72% $23,894,000 2026-07-22
Q1 2026 Added 83,949 +2,050 (2.5%) 4.68% $21,305,565 2026-05-15
Q4 2025 Reduced 81,899 -2,746 (-3.2%) 4.98% $22,264,850 2026-02-17
Q3 2025 Reduced 84,645 -10,400 (-10.9%) 5.0% $21,554,748 2025-11-13
Q2 2025 Reduced 95,045 -4,625 (-4.6%) 4.09% $19,500,777 2025-08-14
Q1 2025 Added 99,670 +4,076 (4.3%) 4.86% $22,141,564 2025-05-13
Q4 2024 Reduced 95,594 -1,332 (-1.4%) 5.22% $23,940,580 2025-02-14
Q3 2024 Reduced 96,926 -648 (-0.7%) 4.9% $22,585,635 2024-11-14
Q2 2024 Added 97,574 +1,415 (1.5%) 4.75% $20,552,625 2024-07-24
Q1 2024 Added 96,159 +3,897 (4.2%) 3.99% $16,490,556 2024-05-10
Q4 2023 Reduced 92,262 -505 (-0.5%) 4.91% $17,764,580 2024-02-02
Q3 2023 Reduced 92,767 -1,306 (-1.4%) 4.83% $15,882,466 2023-11-08
Q2 2023 Reduced 94,073 -1,591 (-1.7%) 5.59% $18,247,581 2023-07-17
Q1 2023 Added 95,664 +4,157 (4.5%) 5.45% $15,775,120 2023-04-19
Q4 2022 Added 91,507 +7,981 (9.6%) 5.03% $11,889,515 2023-02-14
Q3 2022 Added 83,526 +405 (0.5%) 5.55% $11,543,000 2022-11-08
Q2 2022 Reduced 83,121 -102 (-0.1%) 5.06% $11,364,000 2022-07-15
Q1 2022 Added 83,223 +1,454 (1.8%) 5.17% $14,531,677 2022-05-09
Q4 2021 Reduced 81,769 -273 (-0.3%) 5.64% $14,519,000 2022-01-20
Five years are shown. A free account unlocks the complete reported history. Unlock full history

Who else reported the position

6255 managers reported APPLE INC for Q1 2026.

Managers reporting APPLE INC in Q1 2026.
Manager Activity Shares Change % of reported 13F Reported value Tenure
BlackRock Inc Reduced 1,144,695,425 -9,970,306 5.08% $290,512,251,859 7 qtrs
VANGUARD CAPITAL MANAGEMENT LLC New 953,847,648 +953,847,648 5.99% $242,076,924,860 1 qtr
STATE STREET CORPORATION Reduced 602,341,409 -1,715,096 5.28% $152,868,226,190 42 qtrs
GEODE CAPITAL MANAGEMENT LLC Added 368,616,954 +10,584,437 5.8% $93,304,547,364 52 qtrs
VANGUARD PORTFOLIO MANAGEMENT LLC New 331,437,055 +331,437,055 4.39% $84,115,410,189 1 qtr
FMR LLC Added 307,442,040 +44,776 4.11% $78,025,715,113 52 qtrs
MORGAN STANLEY Added 244,474,722 +13,991,687 3.74% $62,045,240,497 52 qtrs
BERKSHIRE HATHAWAY INC Unchanged 227,917,808 0 21.99% $57,843,260,493 41 qtrs
JPMorgan Chase & Co Added 231,622,141 +6,203,030 3.67% $57,124,969,118 52 qtrs
PRICE T ROWE ASSOCIATES INC MD Reduced 200,426,620 -3,072,862 5.88% $50,866,273,000 52 qtrs
Premium adds each manager's conviction percentile across reporting peers.
Filing details and methodology As reported
Report period
March 31, 2026
Filed
May 15, 2026
Filing type
13F-HR
Position type
COM

Voting authority reported

Sole
83,949
Shared
0
None
0

“None” means the manager reported no voting authority for those shares on non-routine matters. It does not disclose why and is not evidence of securities lending.

Form 13-F is a delayed quarter-end snapshot of disclosed long Section 13(f) securities. It can be filed up to 45 days after quarter end, excludes short positions and most non-U.S. securities, and does not reveal intra-quarter trading. For options, reported shares and value describe the underlying-share exposure; strike, expiry, premium, and written positions are not disclosed.