Turning Point Brands is involved in the manufacturing, marketing, and distribution of branded consumer products within the alternative smoking accessories and Other Tobacco Products (OTP) sectors. The company's primary brands include Zig-Zag® and Stoker’s®. Zig-Zag® is a leading brand in the U.S. rolling paper market and a significant player in the MYO cigar wrap segment. Stoker’s® holds a notable position in the moist snuff tobacco category. The company offers products such as rolling papers, tubes, finished cigars, MYO cigar wraps, moist snuff tobacco, and loose-leaf chewing tobacco.
Turning Point Brands operates mainly through two segments: Zig-Zag Products and Stoker’s Products. Zig-Zag Products encompass rolling papers and related items, while Stoker’s Products focus on moist snuff and chewing tobacco. The company's products are distributed through approximately 220,000 retail locations across North America, including convenience stores and online platforms. Its client base consists of around 900 distributors and 600 secondary wholesalers in the U.S. The company has an asset-light business model, relying on outsourced production for about 75% of its net sales, with moist snuff products manufactured in-house.
Key factors impacting Turning Point Brands' business performance include its relationships with suppliers, the competitive landscape in the tobacco industry, and its distribution network. The company focuses on brand quality, pricing, and distribution to maintain its market position. Additionally, recent initiatives indicate an emphasis on expanding distribution and market share, both domestically and internationally, while exploring new product categories and acquisition opportunities to drive growth.