Red Robin Gourmet Burgers, Inc. operates and franchises casual dining restaurants in North America, offering a menu primarily centered around gourmet burgers and Bottomless Steak Fries®. The company runs 498 restaurants, with 407 being company-owned and 91 franchised, spread across 39 U.S. states and one Canadian province. Red Robin's diverse menu features not only burgers but also appetizers, salads, desserts, and beverages, catering to a wide demographic. A significant portion of their food sales, 56%, comes from burgers, with the average check per guest being $17.81.
Red Robin generates revenue through its company-owned restaurants and franchise operations. Franchisees, who operate independently, receive support from Red Robin in areas such as site selection, training, and menu offerings. The company also partners with Donatos® to offer pizza in select locations, adding variety to its menu. Red Robin's primary customers are casual dining patrons looking for a diverse food menu and dining experience.
The operational structure of Red Robin includes a focus on enhancing guest experience and optimizing operational efficiency. They employ a five-point plan to improve restaurant revenue and profitability. The business performance is influenced by factors such as competition from other casual dining and quick-service restaurants, seasonal sales fluctuations, and the effectiveness of their operational strategies. The company emphasizes maintaining high standards of food safety and quality assurance to protect its brand identity.