ServiceNow provides a cloud-based platform known as the Now Platform, which focuses on digitizing workflows for enterprises. The platform supports four main workflow categories: Technology, Customer and Industry, Employee, and Creator. Technology Workflows help IT departments manage infrastructure, security, and service delivery. Customer and Industry Workflows improve customer service experiences by integrating support and operational functions. Employee Workflows streamline HR processes, and Creator Workflows offer low-code tools for building custom applications.
ServiceNow operates in various sectors, including public and private organizations, with a significant presence in the IT service management industry. The company generates revenue primarily through a subscription-based model, supplemented by income from professional services and customer support. ServiceNow's primary customers include approximately 8,400 businesses, with over 85% of the Fortune 500 and nearly 60% of the Global 2000, as well as a growing number of government contracts.
ServiceNow's operational structure is centered around its main platform and the four workflow categories it supports. Key factors impacting ServiceNow's business performance include its ability to innovate and expand product capabilities, maintain integration with existing systems, and provide scalable and secure solutions. The company also leverages artificial intelligence, including Generative AI, to enhance its product offerings and improve user experience.