Vail Resorts operates primarily in the ski and hospitality industries, managing 42 mountain resorts and ski areas across North America, Australia, and Switzerland. The company generates revenue through its Mountain segment, which includes lift ticket sales, ski and snowboard lessons, equipment rentals, dining, and retail operations. Additionally, Vail Resorts offers summer activities such as mountain biking and hiking to diversify its revenue streams beyond the winter season.
The Lodging segment of Vail Resorts includes luxury hotels and condominiums under the RockResorts brand, providing accommodations near its mountain resorts. This segment also offers ground transportation services in Colorado. The Real Estate segment focuses on developing and selling properties in resort communities, although it contributes minimally to the company's overall revenue. Vail Resorts markets season pass products like the Epic Pass and Epic Day Pass, which are significant contributors to its lift revenue and visitation rates.
Vail Resorts' primary customers include skiers and snowboarders who visit its resorts, as well as guests staying at its lodging properties. The company's operational structure is divided into three main segments: Mountain, Lodging, and Real Estate. Key factors impacting Vail Resorts' business performance include the seasonal nature of the ski industry, competition from other ski resorts and lodging options, and the company's ability to expand its resort network through strategic acquisitions.