Liberty Media operates primarily in the media and entertainment sectors with a focus on North America and the U.K. Key interests include Formula 1, a global motor racing series, and QuintEvents, which specializes in event hospitality. Additionally, Liberty Media has an equity stake in Live Nation, a prominent live entertainment company. The business structure includes tracking stocks: Liberty Formula One, Liberty SiriusXM, and Liberty Live.
Formula 1 generates revenue through race promotion, media rights, and sponsorships, with race promotion and media rights being the largest contributors. QuintEvents was acquired to enhance Liberty Media's event-related offerings. Live Nation, part of the Liberty Live Group, earns revenue from concert promotions, ticket sales, and sponsorships, with a strong seasonal performance in the summer.
Liberty Media's primary customers include race promoters, broadcasters, and sponsors for Formula 1, as well as concertgoers and sponsors for Live Nation. The company's business performance is influenced by factors such as contract terms with escalators, media licensing agreements, and sponsorship deals. Additionally, Liberty Media's financial obligations and market competition play significant roles in its operational dynamics.