Kroger provides a range of consumer products primarily through its supermarkets, fuel centers, and online platforms. The company's offerings include grocery items, pharmacy services, and fuel, with a significant portion of sales coming from its private label products under the brand Our Brands. Kroger operates in the retail grocery industry and has expanded its services to include digital shopping options such as Pickup and Delivery.
Kroger generates revenue through direct sales in its stores, online transactions, and its alternative profit business, which leverages customer data for analytics and third-party media revenue. Its primary customer base consists of everyday consumers seeking grocery and household items, with a focus on convenience and competitive pricing.
Kroger's operational structure includes various store formats like combo stores, marketplace stores, and price impact warehouse stores. The company owns 33 food production plants that contribute to its private label product line. Key factors impacting Kroger's business performance include consumer shopping trends, competition from other retail formats and e-commerce, and seasonal sales fluctuations, especially during major holidays.