The Coca-Cola Company is a global beverage producer, recognized for its extensive portfolio of brands such as Coca-Cola, Sprite, and Fanta, along with a variety of nonalcoholic beverages, including water, sports drinks, coffee, tea, juice, dairy, and plant-based drinks. Coca-Cola operates in the beverage industry, providing both concentrate operations and finished product operations. In concentrate operations, Coca-Cola sells beverage concentrates and syrups to bottling partners, who then manufacture and distribute the final products. Meanwhile, in finished product operations, Coca-Cola sells ready-to-drink beverages directly to retailers or through distributors.
Coca-Cola generates revenue primarily through its bottling system, which comprises independent bottlers, wholesalers, and retailers. This system facilitates the sale of approximately 2.2 billion servings daily. In 2024, Coca-Cola sold around 33.7 billion unit cases, with sparkling soft drinks making up 69% of this volume. The brand's flagship product, Coca-Cola, represented 47% of the worldwide unit case volume. Coca-Cola's primary customers include its large bottling partners such as Coca-Cola FEMSA, Coca-Cola Europacific Partners, and Coca-Cola HBC.
Coca-Cola's operational structure includes its core beverage business and participation in the alcoholic beverage market through a subsidiary and partnerships. Key factors impacting the company's performance include consumer demand, competition from companies like PepsiCo, Nestlé, and Keurig Dr Pepper, and the availability of raw materials such as sweeteners, juices, and packaging materials. The company's supply chain and production processes are crucial in maintaining its market position and ensuring the availability of its products globally.