Amazon.com, Inc. operates in three main segments: North America, International, and Amazon Web Services (AWS). The company offers a variety of products and services, including online and physical retail stores that sell a broad range of items across multiple categories. Amazon also provides subscription services such as Amazon Prime, which offers benefits like expedited shipping and access to media content. For third-party sellers, Amazon offers programs to facilitate sales through its platforms, generating revenue through sales fees and fulfillment services.
AWS is a significant revenue driver, providing on-demand technology services such as computing power, storage, and analytics to developers, enterprises, government agencies, and academic institutions. Additionally, Amazon earns revenue from advertising services targeted at sellers and content creators, employing various advertising formats like sponsored ads and display advertising.
Amazon serves a diverse customer base, including individual consumers, third-party sellers, developers, enterprises, content creators, and advertisers. The company's operational structure includes North America and International fulfillment networks, digital delivery systems, and physical store locations. Seasonal fluctuations, particularly an increase in sales during the fourth quarter, and competition from sectors like retail, media, technology, and logistics are key factors impacting Amazon's business performance.